ERICSSON

For this year’s Mobile World Conference held in Barcelona, we helped bring Ericsson's bold vision of limitless connectivity to life. In collaboration with London-based agencies One Small Pixel and Ink & Giants, we worked on a series of video assets highlighting Ericsson’s innovations in 5G connectivity and digital transformation. We used the rounded shapes of the brand’s iconic logo and its bold colour palette to combine a variety of different video assets into a large-scale video projection library. These were used in a variety of different rooms as the viewer was guided through an immersive video experience.