DISRUPT THE ORDINARY
DISRUPT THE ORDINARY
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DISRUPT THE ORDINARY - UNDER ARMOUR
CLIENT:
Under Amour
Under Armour briefed us to create a high-intensity, energetic film around the UA Spine Disrupt ethos, “Disrupt the Ordinary,” featuring newly contracted NBA rookie Jerian Grant.
Under Armour briefed us to create a high-intensity, energetic film around the UA Spine Disrupt ethos, “Disrupt the Ordinary,” featuring newly contracted NBA rookie Jerian Grant.
We developed an urban, underground visual world built around levitating and shape-shifting objects, resulting in a 30-second campaign film with the energy and attitude of a music video, alongside three 10-second social cutdowns.
We developed an urban, underground visual world built around levitating and shape-shifting objects, resulting in a 30-second campaign film with the energy and attitude of a music video, alongside three 10-second social cutdowns.
Directed, produced and post-produced by Onesize, the campaign supported Under Armour’s Spine footwear line at Finish Line stores. The soundtrack by Dave East was provided by Mass Appeal Records LLC.
Directed, produced and post-produced by Onesize, the campaign supported Under Armour’s Spine footwear line at Finish Line stores. The soundtrack by Dave East was provided by Mass Appeal Records LLC.
Final work
Final result
