L'OR DESTINATIONS
L'OR DESTINATIONS
:::
Designing coffee rituals
CLIENT:
JDE PEET'S KEURIG DR PEPPER
L’OR Destinations is a newly launched range inspired by coffee rituals from around the world, where coffee becomes more than a drink. It becomes a moment to pause. The concept shifts the focus from destinations to personal rituals shaped by mood, atmosphere and time of day. Less about where you are, more about how the moment feels.
L’OR Destinations is a newly launched range inspired by coffee rituals from around the world, where coffee becomes more than a drink. It becomes a moment to pause. The concept shifts the focus from destinations to personal rituals shaped by mood, atmosphere and time of day. Less about where you are, more about how the moment feels.
We were asked to develop the visual campaign from concept design through to execution across key visuals and the film campaign. Combining 3D design, Houdini fluid simulations, live action production, AI generated talents and bespoke composed music for each blend, we built a visual and sensory world around these rituals.
We were asked to develop the visual campaign from concept design through to execution across key visuals and the film campaign. Combining 3D design, Houdini fluid simulations, live action production, AI generated talents and bespoke composed music for each blend, we built a visual and sensory world around these rituals.
Combining 3D design, Houdini fluid simulations, live action production, AI generated talents and bespoke composed music for each blend, we built a visual and sensory world around these rituals.
Combining 3D design, Houdini fluid simulations, live action production, AI generated talents and bespoke composed music for each blend, we built a visual and sensory world around these rituals.
Final work
Final result
