IT COMES FROM BELOW.
IT COMES FROM BELOW.
:::
IT COMES FROM BELOW.
CLIENT:
UNDER ARMOUR
A fun tech-video we did for Under Armour. UA's "It Comes From Below" campaign features Stephen Curry's latest signature shoe, highlighting some of the technology in the design.MES FROM BELOW.
A fun tech-video we did for Under Armour. UA's "It Comes From Below" campaign features Stephen Curry's latest signature shoe, highlighting some of the technology in the design.MES FROM BELOW.
Working with talent footage of Stephen Curry and Ben Harper came with strict usage rights, so every frame had to be rotoscoped by hand. We combined the isolated talent with footage shot in our own studio, creating a seamless mix of live action, design and in-camera experimentation.
Working with talent footage of Stephen Curry and Ben Harper came with strict usage rights, so every frame had to be rotoscoped by hand. We combined the isolated talent with footage shot in our own studio, creating a seamless mix of live action, design and in-camera experimentation.
Final work
Final result
