ADIDAS ULTRA BOOST
ADIDAS ULTRA BOOST
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Adidas Ultra Boost
CLIENT:
TBWA\NEBOKO
For Adidas, we created a playful and energetic film built around the unique qualities of BOOST technology. The original brief called for stock imagery, but we saw an opportunity to create something more distinctive. Instead, we designed our own library of CGI stock imagery, creating a series of single-frame environments in which BOOST technology became part of the scene itself.
For Adidas, we created a playful and energetic film built around the unique qualities of BOOST technology. The original brief called for stock imagery, but we saw an opportunity to create something more distinctive. Instead, we designed our own library of CGI stock imagery, creating a series of single-frame environments in which BOOST technology became part of the scene itself.
Final work
Final result
